Dates: 21 – 23 April 2025
Location: Hall 1, RICEC
The Next in Beauty Conference is where the future of beauty comes to life. Bringing together industry leaders and experts, this one-of-a-kind event dives into the latest trends and opportunities shaping the global beauty scene.
For the first time, conference sessions will be paired with live beauty demonstrations, creating an immersive experience all in one place.
Get ready to gain fresh insights, connect with top beauty experts and brands, and explore strategies and trends that are redefining the industry. This is your chance to be part of what’s next in beauty.
2025 Schedule
12:45 | The Rise of Asian Beauty in the GCC: Strategic Insights & Trends
13:00 | Rules in Focus: Regulation updates and developments in KSA Beauty Market
14:00 | Mastering The Beauty Dynamics of Saudi Arabia
15:30 | The Art of Colour – Arooba Beauty Live Demo
16:30 | The Essence of Tradition: Middle Eastern Scents on the World Stage
17:30 | Beyond Trends: Building a Brand That Stands the Test of Time
18:30 | DUOGEL Innovation: Professional Fast & Fabulous Nails with Dual Form
13:00 | Leaders' opinion: Market trends and insights for beauty business
14:00 | Wellness Boom and Opportunities for Hotel Spa Services in KSA
15:30 | Makeup Demonstration
16:30 | Unlocking New Opportunities in Beauty Through Artificial Intelligence and Technologies
17:30 | Global Consumer Trends 2025
18:30 | KOE Innovation: Triple the Brows, Triple the Speed – KŌE in Action!
13:00 | Key drivers of beauty consumption in Saudi Arabia: High-income demographics, urbanization, and cultural shifts
14:00 | What's Next for Beauty Retail in Saudi Arabia?
15:30 | Groomy: Innovative Safe and Effective Eye Lash Extension Techniques and Effective – Long lasting Lash lifting and Brow Lamination
16:30 | How to Merge Wellness Into the Hair and Beauty Industry
17:30 | The Art of BIAB™ & ProForm™ – Elevate Your Nail Game with The Gel Bottled
2025 Agenda
Day 1 - 21 April 2025
12:45 | The Rise of Asian Beauty in the GCC: Strategic Insights & Trends Asian beauty is taking the GCC by storm, growing at a staggering 26% annually—outpacing Western markets and reshaping the region’s beauty landscape. Skincare reigns supreme, with K-beauty leading the charge, making the GCC the second-largest global destination for Korean skincare exports. With social media and influencers driving demand, Asian brands now rank among the GCC’s hottest skincare names, holding three of the top 10 spots. Chalhoub Group leverages deep market insights to support Asian brands in navigating the Middle East. Speaker: |
13:00 | Rules in Focus: Regulation updates and developments in the Kingdon of Saudi Arabia Beauty Market This session will provide an in-depth look at evolving regulations, compliance requirements, and market trends, helping businesses navigate the dynamic regulatory landscape. Gain valuable insights from experts on how to ensure product safety, meet certification standards, and successfully adapt to the Kingdom's growing beauty market. Speaker: |
14:00 | Mastering The Beauty Dynamics of Saudi Arabia Saudi Arabia's accelerated growth in the beauty industry is creating a new dynamic in the Middle East region and globally. The combination of rapid market expansion, evolving consumer behaviours, a growing diversity of channels, and the impact of Vision 2030 is unlocking new possibilities for homegrown brands and international players. During this informative session, we will discuss how to navigate the market from the different perspectives of our guest speakers. All three will share their insight, knowledge and advice on how to master the evolving beauty landscape of the Kingdom. Speakers: Moderator: |
15:30 | The Art of Colour – Arooba Beauty Live Demo Join us for an exclusive makeup demonstration, where we will showcase the power of Arooba’s Signature Eyeshadow Dips, bringing glam, artistry, and expression to life. Inspired by the depth and elegance of Middle Eastern beauty, this live demo will explore expert techniques for enhancing almond eyes - from seamless blends to dramatic, lifted looks. Witness the rich pigments, multi-textured finishes, and effortless glamour that make Arooba Beauty a modern icon in eye artistry. |
16:30 | The Essence of Tradition – Middle Eastern Scents on the World Stage Middle Eastern fragrances have captivated the global market like never before, blending centuries-old traditions with modern appeal. This session explores the rising demand for oud, amber, and exotic resins, driven by consumer fascination with luxury, authenticity, and longevity in perfumery. Experts will discuss the strategic expansion of Middle Eastern scent houses into international markets, leveraging storytelling, sustainable sourcing, and cultural collaborations to attract new audiences. Learn how brands are navigating the fragrance industry's evolution, adapting traditional notes to contemporary tastes, and positioning Middle Eastern perfumes as must-have luxury statements worldwide. Speakers: Moderator: |
17:30 | Beyond Trends: Building a Brand That Stands the Test of Time In a fast-evolving industry where new trends emerge daily, how do you stay competitive without losing your brand’s identity? Do you need to follow every trend to stay in the game, or is there a smarter way to stand out? In this session, we’ll uncover the secret to long-term success: a strong brand culture. Learn how to create a business that isn’t just trend-driven but rooted in values, innovation, and a loyal customer experience—because in an industry where everyone is chasing the next big thing, the only way to stand out is by building something that truly lasts. Speaker: |
18:30 | DUOGEL Innovation: Professional Fast & Fabulous Nails with Dual Form Discover the future of nail extensions with DUOGEL! Join us for a live demonstration where you'll learn how to create fast, flawless extensions and stunning, colorful designs using the Dual Form technique. Perfect for professionals looking to save time without compromising on style. Don't miss this opportunity to master innovative techniques and elevate your nail artistry! |
Day 2 - 22 April 2025
13:00 | Leaders' Opinion – Market Trends and Insights for the Beauty Business The beauty industry is evolving at an unprecedented pace, shaped by shifting consumer preferences, technological advancements, and sustainability demands. In this dynamic session, industry leaders share their expert insights on emerging trends, from clean beauty and AI-driven personalization to the growing influence of Middle Eastern ingredients and wellness-focused skincare. Gain a strategic perspective on market movements, evolving consumer behavior, and the opportunities that will define the future of the beauty business. Speakers: Moderator: |
14:00 Wellness Boom and Opportunities for Hotel Spa Services in KSA The wellness industry in Saudi Arabia is experiencing an unprecedented boom, driven by a rising focus on self-care, luxury experiences, and government initiatives promoting health and well-being. As the hospitality sector expands, hotel spas are uniquely positioned to capitalize on this growing demand, offering premium services that cater to both local and international guests. This session will explore emerging wellness trends, consumer expectations, and the immense potential for hotel spas to elevate guest experiences while driving revenue growth. Speakers: Moderator: |
| 15:30 | Makeup Demonstration |
16:45 | Unlocking New Opportunities in Beauty Through AI & Technology Artificial intelligence and cutting-edge technology are transforming the beauty industry, redefining how brands innovate, personalize, and connect with consumers. Industry experts will discuss how technology is enhancing customer experiences, streamlining supply chains, and driving new business opportunities. Join us to discover how embracing AI and digital transformation can unlock unprecedented growth in the beauty sector. Speakers: Moderator: |
17:30 | Global Consumer Trends 2025 Euromonitor’s Global Consumer Trends 2025 report illustrates how different generations are impacting business dynamics, creating new opportunities, and how companies are adapting to shifting customer habits. In a reality shaped by the cost of living, green attributes, and wellbeing expectations, these trends are at the core of consumers’ behavior worldwide. Speaker: |
18:30 | KOE Innovation: Triple the Brows, Triple the Speed – KŌE in Action! Witness the future of brow lamination live on stage! KŌE’s revolutionary fast-acting formula allows beauty professionals to treat three clients at once—without compromising results. Watch as we demonstrate the power of speed, efficiency, and perfection in real-time, transforming brows in minutes. Don’t miss this exclusive showcase of how KŌE is redefining the industry—because time is money, and flawless results should never wait! |
Day 3 - 23 April 2025
13:00 | Key drivers of beauty consumption in Saudi Arabia: High-income demographics, urbanization, and cultural shifts Saudi Arabia’s beauty market is witnessing rapid growth, fueled by a rising high-income consumer base, fast-paced urbanization, and evolving cultural preferences. Experts will examine how shifting consumer behaviors, regulatory changes, and the demand for premium, halal, and sustainable beauty products are shaping the market. Speakers: Moderator: |
14:00 | What's Next for Beauty Retail in Saudi Arabia? Industry experts will explore key trends shaping the market, from the rapid growth of online beauty platforms to the evolution of in-store experiences and the expanding role of duty-free and travel retail in influencing consumer preferences. Speakers: Moderator: |
15:30 | Groomy: Innovative Safe and Effective Eye Lash Extension Techniques and Effective – Long lasting Lash lifting and Brow Lamination Master the latest advancements in eyelash extensions, lash lifting, and brow lamination with expert insights on safety, longevity, and precision. This session covers client consultation, lash types, adhesive optimization, and innovative techniques for Classic, Volume, and Hybrid extensions. Learn how to prevent sensitivity, redness, and tearing while ensuring long-lasting results. Explore lash lifting techniques, including size and curl selection, tinting, and aftercare for beautifully lifted lashes. For brows, discover mapping, shaping, and lamination methods to enhance fullness and correct gaps. Gain essential knowledge on hygiene, legal responsibilities, contraindications, and professional ethics—empowering you to elevate your beauty business with confidence. |
16:30 | How to Merge Wellness into the Hair & Beauty Industry How to bring wellness into the hair and beauty world. It's all about making our salons places where people feel amazing inside and out. Speaker: |
17:30 | The Art of BIAB™ & ProForm™ – Elevate Your Nail Game with The Gel Bottled This exclusive masterclass will showcase the power of The Gel Bottle BIAB™ (Builder in a Bottle) and ProForm™, two industry-leading innovations designed to revolutionize your nail services. Learn expert techniques to strengthen, sculpt, and perfect nails with precision and ease. Whether you're a seasoned nail technician or looking to elevate your skills, this session will equip you with the knowledge and confidence to master BIAB™ & ProForm™ |
2025 Participating Brands
2025 Educators
Riri
Creative Makeup Artist, Arooba Beauty
Laura
International Instructor, DUOGEL
Aleksandra Kryvosheia
Division Manager & Brand Educator - The Gel Bottle, Creative Beauty Source
2025 Speakers
Crystal Tannoury
International emcee, Moderator, TV presenter
Ryan Ha
Founder & CEO- RYAN BEAUTY Co., Ltd.
Sanjay Vadera
CEO, Fragrance Shop
2024 Highlights: In case you missed it
