Our 2024 edition of Next in Beauty was an unforgettable experience, packed with insights and dynamic discussions. Attendees had the chance to connect with beauty experts, leading brands, and visionary thinkers as they explored the latest trends, strategies, and innovations shaping the beauty industry.
Highlights included panels on the evolution of skincare and inspiring talks that uncovered the artistry behind today’s makeup trends.
2025 Agenda coming soon!
2024 Conference Schedule
Day 1 - 11 February 2024
| Sessions |
|---|
| 14:30 - 15:10 Regulatory landscape and compliance standards for Beauty products in KSA Navigate the intricate regulatory landscape of the Kingdom of Saudi Arabia's beauty industry with a comprehensive understanding of compliance standards. Governed by the Saudi Food and Drug Authority (SFDA), this dynamic regulatory environment demands meticulous adherence to product registration protocols, strict labelling requirements in Arabic, and compliance with ingredient restrictions. Manufacturers must uphold Good Manufacturing Practices (GMP) to ensure the safety and quality of beauty products, alongside conducting rigorous testing and documentation submissions. Stay informed about updates and maintaining ongoing compliance efforts is imperative for businesses seeking success in the flourishing beauty market of KSA. Speaker: Hayat Belhadji - Global Certification Program Manager Cosmetics & Drugs, Intertek |
| 15:10 - 15:50 Strategies for Successful International Brand Launch From clean beauty and the natural look to custom-designed fragrances and tailor-made skincare each global market has its own beauty trends, consumer demands and cultural sensibilities. The secret to successful international growth is understanding where your brand should export to, how to adapt to the landscape and capitalise on the best commercial channels. Valerie Kaminov will provide deeper insight and perspective to help you make decisions on actionable intelligence gained through the IL Brand Consultancy network and her unparalleled global expertise. Whether it is assessing your geographical footprint, recognising growth opportunities or optimising your market entry strategy; having knowledge of the world’s most competitive beauty markets is essential. Speaker: Valerie Kaminov - Managing Director, International Luxury Brand Consultancy Ltd. |
| 15:10 PRAYER |
| 16:30 - 17:15 Panel: Mastering Branding and Marketing Strategies for Success Unlock the secrets to successful branding and marketing strategies for beauty products with our expert panel. Join industry trailblazers as they share invaluable insights, proven techniques, and the latest trends in crafting compelling brand identities and executing effective marketing campaigns within the dynamic beauty landscape. From leveraging social media platforms to harnessing the power of influencer collaborations, this panel discussion promises to be a treasure trove of knowledge for beauty professionals, entrepreneurs, and marketers seeking to elevate their brands in an ever-evolving market. Discover the art and science behind effective branding and marketing that resonates with today's discerning consumers, driving engagement and fostering brand loyalty. Speakers: Armaan Mehta - Co-founder, Odore Elie Papiernik - Managing Partner & Design Director, Centdegres Katie Godfrey - Director, KG Muzon Ashgar - Founder, MZN BodyCare Mohammed Mofleh - Development Director, Millia Cosmetics Moderator: Rania Ali - International TV Presenter & Event MC |
| 17:15 - 18:15 Panel: Niche Fragrances: Trends, Challenges, and Success Stories Embark on a fragrant journey through the captivating world of niche fragrances with our expert panel. In this immersive session, industry connoisseurs and trailblazers will delve into the intricate tapestry of niche perfumery, exploring the latest trends, navigating unique challenges, and unveiling the success stories that define this specialized realm. From the allure of rare and bespoke ingredients to the artistry of blending, our panelists will share their insights into the distinctive qualities that set niche fragrances apart. Join us for an olfactory exploration as we unravel the secrets behind crafting, marketing, and experiencing these exclusive scents. Discover the nuanced world of niche fragrances, where passion meets innovation, and niche perfumers leave an indelible mark on the fragrance industry. Speakers: Ronny Froehlich - Co-Founder, Golden Scent Samira Boumediene - Global Marketing and Communication Director, Cosmo International Fragrances Safeer Moidu - CEO, Fragrance World LLC Reina Yahya - Frangrance Development Manager, Jean Niel SAS Moderator: Rania Ali - International TV Presenter & Event MC |
| 18:30 PRAYER |
| 18:45 - 19:45 The Secret to Being a 5-Star Beauty Business Katie is excited to share with you her 7 step proven method “The Secrets To Being A 5 Star Beauty Business”. In this presentation she will guide you through the steps of the journey to turn clients into raving fans and creating a whole client roadmap. Turning you into a 5 star business giving the clients an experience they won’t forget. Speaker: Katie Godfrey - Director, KG |
| 19:45 - 20:00 PRAYER |
| 20:00- 20:45 Fireside chat: Safety and Sustainability in the Fragrance Industry: Insights from the International Fragrance Association (IFRA) about the safe use of fragrances Join us for a fire side chat featuring the International Fragrance Association (IFRA) with Martina Bianchini, IFRA President. Learn more about the global fragrance industry's commitment and initiatives: Discover the Code of Practice, the IFRA Standards, the IFRA-IOFI Sustainability Charter and other guidance available to foster safety and sustainability of fragrances throughout the value chain. What are current sustainability practices and why is it important to have industry wide frameworks? What is the role of IFRA in setting global industry standards on the maximum dose of fragrance for finished consumer products? Where is legislation coming? What opportunities are there for your company to engage with IFRA, become a Supporting Member and access a reliable network of professionals, and ultimately drive positive change together for a more sustainable future? Speaker: Martina Bianchini - President, IFRA Moderator: Rania Ali - International TV Presenter & Event MC |
| 20:45 - 21:30 Panel: Retail Strategies in the KSA Beauty Industry Dive into the dynamic world of retail strategies within the Kingdom of Saudi Arabia's thriving beauty industry with our expert panel. Unveiling insights, trends, and success stories, our panelists will explore the unique challenges and opportunities that define the retail landscape in KSA. From the influence of cultural nuances to the integration of e-commerce and technology, this discussion will provide a comprehensive view of the retail strategies that resonate with Saudi consumers. Join us as we delve into the art of creating engaging in-store experiences, navigating the digital marketplace, and fostering brand loyalty in the diverse and evolving beauty market of the Kingdom. This session promises to be a strategic guide for industry professionals, entrepreneurs, and retailers seeking to thrive in the vibrant beauty sector of Saudi Arabia. Speakers: Alyssa Almaiahi - CEO and Founder, Mint Stalk Anisha Oberoi - CEO and Founder, Secret Skin Brooke Berge - Division Manager - Beauty Distribution, Ali Bin Ali Holding Eiman Kabli - General Manger, Chalhoub Group Moderator: Rania Ali - International TV Presenter & Event MC |
Day 2 - 12 February 2024
| Sessions |
|---|
| 14:30 - 15:10 Panel: Latest Trends in Skincare and Beauty Products in GCC Embark on a journey through the latest innovations and trends in skincare and beauty products as our expert panel unravels the dynamic landscape of the GCC (Gulf Cooperation Council) region. From cutting-edge formulations to revolutionary marketing strategies, join industry pioneers in exploring the forefront of beauty evolution. This engaging discussion will delve into the unique preferences of GCC consumers, the impact of cultural influences, and how brands are adapting to the ever-changing beauty standards in this vibrant and diverse market. Whether you're a beauty professional, entrepreneur, or enthusiast, our panel promises to be an insightful guide into the trends shaping the future of skincare and beauty across the GCC. Speakers: Daphne Lamberts - Founder, ALAM Health & Beauty Dina Sidani - Founder, Ilik Health Manal Al-Abyadh - National Key Account Manager, Coty Fatmah Abdullah S. Al Maddah - Legal advisor & CEO, Labothécaire Co. Moderator: Rania Ali - International TV Presenter & Event MC |
| 15:10 - 15:50 Clients journey with focus on in-salon diagnosis In today’s world customers’ experience is everything. Businesses need to leverage every tool on hand across multiple point of contact & channels to create a personalized and seamless interactions with their customers. But how can they do that effectively and efficiently? Clients today have high expectations of the customer experience, and they are equally willing to reward businesses who meet those expectations as they are to walk away from those who fail to deliver. To build loyalty, organizations must create “delight” at every stage of the customer journey. However, delivering such experiences is not as easy as it seems specially that many other businesses are more and more aware of this fact. Our topic today will explore how we can customize our client’s Journey to maximize retention, stand out from competition while giving the consumer a smooth experience that matches their expectations from the first contact to the final outcome. Speaker: Eve El Gemayel - Head Of Department, House of Beauty |
| 15:50 - 16:20 PRAYER |
| 16:30 - 17:30 Panel: Scented Harmony: Navigating Fragrance Industry with Sustainability, Safety, and Design Embark on a fragrant journey where Scented Harmony meets the intersection of Sustainability, Safety, and Design in the fragrance industry. Our expert panel will navigate the intricate landscape of creating alluring scents while prioritizing environmental consciousness, ensuring consumer safety, and embracing cutting-edge design principles. From sustainable sourcing of raw materials to innovative packaging solutions, discover how the fragrance industry is evolving to meet the demands of conscious consumers. Join us as we explore the delicate balance between crafting enchanting scents and fostering a harmonious relationship with the planet and its inhabitants. This session promises a sensory odyssey into the future of fragrance, where sustainability, safety, and design converge to create olfactory experiences that are not only captivating but also ethically resonant. Speakers: Dominique Moellhausen - Perfumer and R&D Director, Moellhausen Elie Papiernik - Managing Partner & Design Director, Centdegres Pauline Barthale - Perfumer, Parfex Sebastien Dauchez - Founder, Finemakers Moderator: Elie Papiernik - Managing Partner & Design Director, Centdegres Gaelle Dore - General manager Middle East & India, Centdegres |
| 17:30 - 18:15 Revolutionizing Aesthetics: Exploring an Innovative Method for Stretch Mark RemovalStria Repair Method—a unique approach boasting an exceptional success rate of 99%. This method combines a specialized medical device with dual technologies and cosmetics specially designed for this technique. Through extensive testing with diverse models, remarkable results were achieved, making it the only technique that guarantees the removal of stretch marks. Speaker: Jurgita Jasiunaite - CEO, DermaWellness |
| 18:15 - 18:45 PRAYER |
| 18:45 - 19:45 Beyond chronology: Reversing the aging process Beyond Chronology: Reversing the Aging Process delve into the latest scientific advancements, skincare innovations, and holistic approaches that defy conventional aging norms. Our experts will unravel the secrets to achieving timeless radiance, addressing not only the physical aspects but also the psychological and emotional dimensions of aging. Join us on this transformative journey as we challenge perceptions, embrace new possibilities, and redefine the concept of beauty that transcends the constraints of time. Whether you're a skincare enthusiast, a wellness advocate, or a beauty professional, this panel promises to inspire and enlighten on the quest for age-defying vitality. Speaker: Milla Kirk - Founder, Mine Beauty |
| 19:45 - 20:00 PRAYER |
| 20:00 - 21:00 Local Beauty: Harnessing Regional Resources for Sustainable Skincare Discover the world of sustainable skincare and explore the narrative of a flourishing local enterprise and its evolution driven by the incorporation of distinctive regional components like camel milk, frankincense, and sidr oil. We will discuss transformative benefits of embracing these natural treasures, as we navigate the landscape of eco-friendly and sustainable beauty products. Elevate your skincare routine by understanding the power of locally sourced elements, contributing to both personal well-being and environmental preservation. Speaker: Stevi Lowmass - Founder and CEO, The Camel Soap Factory |
Day 3 - 13 February 2024
| Sessions |
|---|
| 14:30 - 15:15 Panel: E-Commerce Trends: What's Next for Beauty Retail Online Uncover the future of beauty retail in the digital age with our expert panel on 'E-Commerce Trends: What's Next for Beauty Retail Online.' Join us as industry leaders and tech innovators delve into the latest advancements shaping the online beauty landscape. From augmented reality try-ons to personalized shopping experiences, explore the dynamic strategies revolutionizing how consumers discover, experience, and purchase beauty products online. This insightful discussion will address emerging trends, cutting-edge technologies, and the evolving consumer expectations that are reshaping the e-commerce ecosystem. Whether you're a beauty retailer, digital marketer, or simply passionate about staying ahead of the curve, this panel promises a glimpse into the exciting future of online beauty retail. Speakers: Lina Gallagher - Managing Director, Emerce Consulting Fatih Senturk - CEO, GSS Commerce Moudhi Albattah - Founder Chaimae Alaidi - Senior Associate - Brand Marketing, Chalhoub Group Moderator: Rania Ali - International TV Presenter & Event MC |
| 15:15 - 15:50 The Role of Social Media in Shaping Beauty Trends The beauty industry in 2024 continues to evolve, reflecting diverse influences from around the globe and no one can deny the importance of social media when it comes to shaping the trends. Leveraging her extensive experience collaborating with top beauty brands, Asiya will delve into practical strategies for crafting authentic campaigns on influential platforms such as TikTok and Instagram for beauty brands. The session will unravel the impact of viral challenges and user-generated content, shedding light on their role in driving beauty trends globally while also highlighting the significance of creating genuine connections with influencers. Social media's dynamic nature requires adaptive marketing strategies and this session aims to provide a roadmap for success for beauty brands where trends change in the blink of an eye. From winning over sceptical consumers to building trust in an authenticity-centric era, discover tangible strategies that bring forth amazing results. Speaker: Asiya Ali - Founder and Managing Director, MKV Digital |
| 15:50 - 16:30 PRAYER |
| 16:30 - 17:30 Panel: Making a brand successful: The power of influencers and celebrities. Unleash the secrets to brand success in the modern era as our panel explores 'The Power of Influencers and Celebrities' in shaping the beauty industry landscape. Join industry experts, influencers, and marketing gurus as they dissect the symbiotic relationship between brands and influential personalities. Delve into the strategies that leverage the authenticity of influencers and the star power of celebrities to propel brands to new heights. From navigating social media dynamics to executing impactful collaborations, this session promises an insider's perspective on making a brand not just visible but magnetic in the eyes of consumers. Whether you're a seasoned marketer or a budding entrepreneur, discover the art of building a successful brand by harnessing the unparalleled influence of personalities in today's dynamic beauty market. Speakers: Briksam El Baroudy - Talent Relationships Manager, ITP Live KSA Kelly Kovack - Founder, BeautyMatter Mona Sulaiman - Social Media Influencer, Entrepreneur, Founder of Blink Beauty, Board Member of ladies in Business Magazine UAE Chapter - Top 50 Arab Women Influencer in Middle East (Arab Women Summit) Natasha Hatherall-Shawe - Founder & CEO, TishTash Communications |
| 17:30 - 18:15 Design for Success exploring regional trends and future business opportunities in the Kingdom Valerie will delve into the key elements that contribute to a successful spa and salon business, focusing on the design aspects: importance of a well-planned layout, BOH areas, aesthetic appeal, and functionality in creating operationally efficient space. In topic of the trends, Valerie will cover the mid-market segment opportunities. Speaker: Valerie Prokhorenko, Wellness Consultancy |
18:15 - 18:30 PRAYER |
| 18:30 - 19:15 Tech Trends Transforming the Beauty Industry The intersection of technology and the beauty industry is reshaping consumer experiences, product development, and marketing strategies. This conference will explore the latest technological advancements driving innovation in the beauty sector. Experts and thought leaders will discuss a range of topics, from virtual beauty try-ons and augmented reality (AR) applications to artificial intelligence (AI) in skincare diagnostics. Attendees will gain insights into how technology is revolutionizing product discovery, personalization, and the overall beauty landscape. Speaker: Mohamed Hassan - CEO, Glamera Company Moderator: Rania Ali - International TV Presenter & Event MC |
19:15 - 19:45 Speaker: |
| 19:45 - 20:00 PRAYER |
2024 Speakers
Briksam El Baroudy
Talent Relationships Manager, ITP Live KSA
Elie Papiernik
Managing Partner & Design Director - Centdegres
Eve El Gemayel
Head of Department, House of Beauty
Gaelle Dore
General manager Middle East & India - Centdegres
Lina Gallagher
Managing Director, Emerce Consulting
Martina Bianchini
President, IFRA
Sebastien Dauchez
Founder, Finemakers
