Beautyworld Saudi Arabia

About the show

Beautyworld Saudi Arabia is the ideal platform for global players to enhance their relationships and increase their market presence in the Kingdom.

Following the success of its first two editions in Jeddah and 3rd edition in Riyadh for the first time, Beautyworld Saudi Arabia 2022 connected 4,748 trade buyers with 73 exhibitors from 11 countries.  Trade visitor profiles included manufacturers, salon owners, retailers, distributors and wholesalers from Saudi Arabia and 37 other countries. 

The 4th edition of Beautyworld Saudi Arabia will take place from 11 - 13 February 2024 at Riyadh, Saudi Arabia.

Show details
Show dates 11 - 13 February, 2024
Show timings 11am – 7pm on all 3 days
Place Riyadh, Saudi Arabia

It’s estimated that Saudi consumers spent US$5.2 billion on beauty and personal care in 2019, with this set to rise to US$5.8 billion by 2022, representing a compound annual growth rate of 3.7 percent.

Who should visit

Beautyworld Saudi Arabia - Visitor and exhibitor interaction
  • Distributors
  • Manufacturers
  • Hotel / Spa Developers
  • Retailers / Wholesalers
  • Consultants / Trainers
  • Importers / Exporters
  • Cosmetologists
  • Trade Associations, Governments Agencies and Media
  • Beauty & Hair Professionals

Beautyworld Saudi Arabia - Product Sections

Product Sections

With a diverse showcase of products and solutions that represent the entire beauty industry, you will be amazed at the spectacular range on offer.

Beautyworld Saudi Arabia - Beauty Academy

Beauty Academy

A platform upon which current and aspiring hair and makeup professionals, and those in the field of salon management are given the unique opportunity to advance their skills.

About Messe Frankfurt

About Messe Paperworld Middle East

Background information on Messe Frankfurt

Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With more than 2,500 employees at 30 locations, the company generates annual sales of around €718 million. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensure that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:  |  |


About Messe Frankfurt Middle East GmbH

Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, SPS Automation Middle East, The subsidiary also organises a series of conferences and seminars including the Worker Health Protection Conference, Think Light, and the International Conference on Future Mobility.  In 2018, Messe Frankfurt Middle East exhibitions combined featured 6,246 exhibitors from 60 countries, and attracted 140,685 visitors from 135 countries. For more information, please visit our website at