Beautyworld Saudi Arabia returns for its 4th edition!

The kingdom’s only dedicated trade exhibition for beauty returns in 2024 – bigger and better than ever before. Join us from February 11 to 13 at the Riyadh International Convention and Exhibition Centre.

Beautyworld Saudi Arabia

About the show

Beautyworld Saudi Arabia is the ideal platform for global players to enhance business relationships and increase market presence in the Kingdom.

Following the success of its first two editions in Jeddah and 3rd edition in Riyadh for the first time, Beautyworld Saudi Arabia 2022 connected 4,748 trade buyers with 76 exhibitors from 12 countries.  Trade visitor profiles included manufacturers, salon owners, retailers, distributors and wholesalers from Saudi Arabia and 37 other countries. 

The 4th edition of Beautyworld Saudi Arabia will take place from 11 - 13 February 2024 at Riyadh, Saudi Arabia.

Show details
Show dates 11 - 13 February, 2024
Show timings 11am – 7pm on all 3 days
Place Riyadh, Saudi Arabia

It’s estimated that Saudi consumers spent US$5.2 billion on beauty and personal care in 2019, with this set to rise to US$5.8 billion by 2022, representing a compound annual growth rate of 3.7 percent.

Who should visit

Beautyworld Saudi Arabia - Visitor and exhibitor interaction
  • Distributors
  • Manufacturers
  • Hotel / Spa Developers
  • Retailers / Wholesalers
  • Consultants / Trainers
  • Importers / Exporters
  • Cosmetologists
  • Trade Associations, Governments Agencies and Media
  • Beauty & Hair Professionals

Beautyworld Saudi Arabia - Product Sections

Product Sections

With a diverse showcase of products and solutions that represent the entire beauty industry, you will be amazed at the spectacular range on offer.

Beautyworld Saudi Arabia - Beauty Academy

Beauty Academy

A platform upon which current and aspiring hair and makeup professionals, and those in the field of salon management are given the unique opportunity to advance their skills.

About Messe Frankfurt

About Messe Paperworld Middle East

About Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,200* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €450 million*. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at:

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at:

* Preliminary figures for 2022

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of 9 exhibitions including: Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Intersec Dubai, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East and Paperworld Middle East. In the 2022/23 event season, Messe Frankfurt Middle East exhibitions combined featured 3,939 exhibitors from 66 countries and attracted 151,990 visitors from 116 countries.

For more information, please visit our