Saudi Arabia’s mega beauty event is back!

Save the date: 21 – 23 April, 2025 

Beautyworld Saudi Arabia

About the show

Beautyworld Saudi Arabia provides an optimal platform for international stakeholders to strengthen business connections and expand their market foothold within the Kingdom.

Beautyworld Saudi Arabia 2024 achieved remarkable success, witnessing a 288% increase in visitor numbers. The 4th edition connected 13,686 trade buyers and 350 exhibitors from 42 countries. Among the trade visitor demographics were manufacturers, salon owners, retailers, distributors, and wholesalers from Saudi Arabia and 72 other countries.

Mark your calendars for the upcoming 5th edition of Beautyworld Saudi Arabia, scheduled to take place from April 21 – 23 2025 in Riyadh, Saudi Arabia.

Show Details

Show dates 21 - 23 April, 2025
Show timings 2PM – 10PM on all 3 days
Place Riyadh, Saudi Arabia

It’s estimated that Saudi consumers spent US$5.21 billion on cosmetics products in 2023, with this set to rise to US$5.64 billion by 2028, representing a compound annual growth rate of 1.60 percent.

Visitor Profile

Beautyworld Saudi Arabia - Visitor and exhibitor interaction
  • Distributors
  • Manufacturers
  • Hotel / Spa Developers
  • Retailers / Wholesalers
  • Consultants / Trainers
  • Importers / Exporters
  • Cosmetologists
  • Trade Associations, Governments Agencies and Media
  • Beauty & Hair Professionals

Beautyworld Saudi Arabia - Product Sections

Product Sections

With a diverse showcase of products and solutions that represent the entire beauty industry, you will be amazed at the spectacular range on offer.

Beautyworld Saudi Arabia -


In addition to presenting promising opportunities, the show presents trends in the industry through special features over three days. 

About Messe Frankfurt

About Messe Paperworld Middle East

About Messe Frankfurt

The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300* people at its headquarters in Frankfurt am Main and in 28* subsidiaries, it organises events around the world. Group sales in financial year 2023 were more than € 600* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at:

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

* Preliminary figures for 2023

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of 9 exhibitions including: Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Intersec Dubai, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light + Intelligent Building Middle East and Paperworld Middle East. In the 2022/23 event season, Messe Frankfurt Middle East exhibitions combined featured 3,939 exhibitors from 66 countries and attracted 151,990 visitors from 116 countries.

For more information, please visit our