Beautyworld Saudi Arabia provided an optimal platform for international stakeholders to strengthen business connections and expand their market foothold within the Kingdom.
The 2025 edition achieved remarkable success, attracting 17,700 visitors. As the 5th edition, it became the most international and comprehensive showcase of beauty brands to date—organised by product sector at RICEC and featuring an additional hall dedicated to Supply Chain & Services exhibitors.
Trade visitors included manufacturers, salon owners, retailers, distributors, and wholesalers from Saudi Arabia and 71 other countries, reflecting the event’s growing global appeal.
Mark your calendars for the 6th edition of Beautyworld Saudi Arabia.
Show Details
| Show dates | 21 - 23 April, 2025 |
| Show timings | 12PM – 8PM on all 3 days |
| Venue | Riyadh International Convention & Exhibition Center (RICEC) |
| Important note: | Trade professionals only | 18+ years |
It’s estimated that Saudi consumers spent US$5.21 billion on cosmetics products in 2023, with this set to rise to US$5.64 billion by 2028, representing a compound annual growth rate of 1.60 percent.
Visitor Profile
- Distributors
- Manufacturers
- Hotel / Spa Developers
- Retailers / Wholesalers
- Consultants / Trainers
- Importers / Exporters
- Cosmetologists
- Trade Associations, Governments Agencies and Media
- Beauty & Hair Professionals
About Messe Frankfurt
About Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,300* people at its headquarters in Frankfurt am Main and in 28* subsidiaries, it organises events around the world. Group sales in financial year 2023 were more than € 600* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.
For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* Preliminary figures for 2023
About Messe Frankfurt Middle East
Messe Frankfurt Middle East’s portfolio of exhibitions includes: Intersec, Intersec Saudi Arabia, Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Gifts & Lifestyle Middle East, Logimotion, Light + Intelligent Building Middle East and Paperworld Middle East. In the 2023/24 event season, Messe Frankfurt Middle East exhibitions combined featured 6,324 exhibitors from over 60 countries and attracted 224,106 visitors from 156 countries.
For more information, please visit our website.