Beautyworld Saudi Arabia: Souce globally, Connect locally
Saudi Arabia’s largest and best attended beauty exhibition returns to Riyadh from 18 – 20 May 2026 at the Riyadh International Convention Centre (RICEC).
2025 was incredible - over 400 exhibitors from 37 countries connected with 17,700+ visitors from 71 countries, covering the entire supply chain.
2026 will be even bigger - more visitors, more countries, more opportunities. Expect thrilling live stages, inspiring conferences, and game-changing new features that will put your product in front of thousands of serious beauty buyers.
Beautyworld Saudi Arabia is where beauty professionals gather to network and connect. Want to find serious customers in Saudi Arabia’s $5 billion beauty and $19.8 billion wellness industry? (Source: Euromonitor)
What we delivered in 2025:
Watch what happened in the last edition
Valuable business connections - That’s why over 17,700 beauty professionals return year after year to experience the show.
400+ global exhibitors found serious buyers at the last edition
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Representing major pillars of the beauty industry
International experts at the Next in Beauty Conference 2025
ENTREPRENEUR, DIGITAL INFLUENCER & MEDIA PERSONALITY, TAKE ME TO WONDER
SENIOR SPA DIRECTOR MEA, FOUR SEASONS HOTEL RIYADH
GLOBAL CERTIFICATION PROGRAMMES MANAGER FOR COSMETICS AND DRUGS, INTERTEK
GENERAL MANAGER, ARABIAN OUD INTERNATIONAL COMPANY
MANAGING DIRECTOR, TARA ROSE SALON
FOUNDER & MANAGING DIRECTOR, IL BRAND CONSULTANCY
3 days of powerful business connections
Nail Arena 2025: Where Innovation Met Art
Nail Arena, powered by Sawaya International LLC, was the ultimate destination for nail artistry, where global artists and educators showcased cutting-edge techniques and live demonstrations to inspire and elevate skills. Visitors discovered the latest trends from leading brands like Gelish and Morgan Taylor.
Are you ready to grow your business in Saudi Arabia?
Saudi Arabia’s billion dollar beauty and wellness market is growing fast – this is the time to change the course of your business
Download the Middle East market report covering the past, present and future of the industry. Understand what the key drivers are growing and pushing the industry forward.
Beautyworld worldwide
For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.