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Personal Care, The Power of Influencers and E-commerce in Focus at Day Three of Beautyworld Saudi Arabia 2024

13 Feb 2024

●       Online beauty retail trends under the spotlight at the Next in Beauty Conference on its final day in Riyadh, alongside the secrets of influencer marketing for beauty brands in the GCC

●       Nail artistry, microneedling and night time makeup looks were explored on the BeautyLIVE! Stage. A packed BeautyLIVE! audience saw the latest techniques in brow waxing, tinting and shading trends.

●       Growing personal care market sees new products launched exclusively to the Saudi consumer

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Riyadh, Saudi Arabia: The final day of Beautyworld Saudi Arabia 2024 held at the Riyadh International Convention and Exhibition Centre (RICEC) brought a blend of international business trade, regional and global insight and a look into the world of celebrity and social media influence on the beauty and wellness industry.

As  the 4th edition of the Kingdom’s largest international trade fair for the beauty and wellness industry drew to a close, 346 exhibitors and an estimated 12,000 visitors has made the exhibition the largest yet, 4 times the size of previous editions

Commenting on her experience as a first-time exhibitor at Beautyworld Saudi Aarabi, Nesha Turley, Managing Director, Trèpure and Care Wet Wipes said: “This week at Beautyworld Saudi Arabia has been an amazing experience for our team and brand. Being aware that in 2024, the revenue in the beauty & personal care market in Saudi Arabia is projected to amount to US$5.95bn, at Care, we anticipated a growth opportunity in showcasing our white label manufacturing and product range in KSA.  We chose Riyadh specifically to launch our new organic and natural wipes range, Trepure, as the market in the kingdom is expected to grow 4.22% annually”

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“Consumers love buying beauty online in the GCC” Lina Gallagher, Managing Director of Emerce Consulting commented during the Next in Beauty Conference panel discussion on E-commerce trends. “Consumers were ‘forced’ to trust online shopping during lockdown periods, and the habits have stuck” she continued. “Retailers must adapt to the various payment methods available, she also said, with buy now/pay later options and the best in user experience,” she added, speaking alongside fellow panellists Fatih Senturk, CEO, GSS Commerce and Moudhi Albattah, Founder of Mode who looked at ‘what’s next’ for beauty retail online.

The power of working with celebrities and influencers in building a beauty brand shared insight from Kelly Kovak, Founder of BeautyMatter as she shared global nuances of how to work with content creators in ways beyond Instagram and paid endorsements. Kellie Whitehead, Corporate Communications Director at TishTash Communications shared practical examples of where brands large and emerging can engage true ROI on their influencer campaigns and how, within the GCC market.

Beautyworld Saudi Arabia 2024 took place at the Riyadh International Convention and Exhibition Centre (RICEC) from 11th – 13th February, dominated by fragrance specialists amongst five key dedicated industry segments, Fragrance; Hair, Nails & Salon Supplies; Cosmetics & Skincare; and Supply Chain & Services as well as Personal Care & Hygiene.

Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka). Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.

For more information on Beautyworld Saudi Arabia 2024 please visit: