Saudi Arabia’s mega beauty event is back!

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International Business Trade Thrives at Beautyworld Saudi Arabia 2024

13 Feb 2024

●       Seven Country Pavilions are participating at Beautyworld Saudi Arabia in the show’s 4th edition

●       Exhibitor growth is expected to expand the international offering even further in 2025, organisers reveal.

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Riyadh, Saudi Arabia:  Participating in Beautyworld Saudi Arabia for the first time, a 27 strong exhibitor delegation from France have enjoyed a positive introduction to the KSA market in the three day exhibition held at the Riyadh International Convention and Exhibition Centre (RICEC)

Mensah Sabrina, from French fragrance house Mad Et Len says “We have seen a lot of potential partners this week, and as we trade worldwide, we have yet to launch in KSA. Beautyworld Saudi Arabia has been great for us, we have learned the kind of fragrances we produce that appeal to the GCC region the most. Luckily it has confirmed that our fragrances will please the Saudi people!”

South African participants have expressed their positive response at the exhibition “It’s great exposure, such a professional show and the access to buyers and distributors has been exceptional - it’s been amazing for me with such high quality leads all week,” enthused Zene Kaye, Director, Chardine Goats Milk Skincare, speaking at the South African Pavilion.

Sally Kim, senior manager at Woosin Cosmetics Co is part of the Korean Pavilion. She said: “The response this week to our products has been better than expected. The market in KSA has great potential and we have enjoyed positive meetings for hopeful distribution. We look forward to educating the region further on our Korean skincare”

With Country Pavilions from Turkiye, France, Korea, South Africa, China and Hong Kong and South Korea, International delegations have converged on Riyadh, many for the first time to enjoy the opportunities for global trade and growth offered by the largest beauty and wellness industry exhibition ever held in the Kingdom. With over 40 countries participating as exhibitors, the global brands and businesses join an increase in those from Saudi Arabia itself.

Beautyworld Saudi Arabia Image

“All seven country pavilions, on all three days have been so busy, diverse and trading well. It has been exceptional to see the access to KSA and B2B opportunities that the show has given them, and the enthusiasm to return for 2025 has been overwhelming,” said Bilal Al-Baramawi, CEO of exhibition organizers 1st Arabia Exhibitions and Conferences. “Without a doubt we expect an expansion to our international pavilion space and offering for the next edition of Beautyworld Saudi Arabia,” he revealed.

“42 countries are participating at Beautyworld Saudi Arabia in 2024. Travelling here to showcase some of the world’s most unique brands, products and services has proven an opportunity for trade buyers to network, make business connections and collaborate internationally, as the world’s beauty industry looks towards KSA for opportunity, sharing and growth. The visitor profile has been solidly trade and industry, giving our international brands the very best exposure for their growth objectives,” said Syed Ali Akbar, Show Director at Messe Frankfurt Middle East.

As the 4th edition of Beautyworld Saudi Arabia draws to a close, the overwhelming positivity from sector participants from across the world has made the exhibition the largest yet, four times the size of previous editions.

Beautyworld Saudi Arabia 2024 is being held at the Riyadh International Convention and Exhibition Centre (RICEC) until February 13th, and is dominated by fragrance specialists amongst five key dedicated industry segments, Fragrance; Hair, Nails & Salon Supplies; Cosmetics & Skincare; and Supply Chain & Services as well as Personal Care & Hygiene.

Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka). Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.

For more information on Beautyworld Saudi Arabia 2024 please visit: