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Reverse Aging, Customisation, AI and Regional Personalisation the Key to Looking Good at Beautyworld Saudi Arabia 2024

12 Feb 2024

●       Beauty and wellness industry trends and insights for 2024 have been revealed at Beautyworld Saudi Arabia, at the Next in Beauty Conference, held for the first time in KSA

●       The region’s largest beauty and wellness trade fair, at the Riyadh International Exhibition Centre, showcases a wealth of brands and innovations focusing on ‘reverse ageing’ and the world’s first vegan collagen brand

●       Science backed or science packed? The questions that modern consumers demand the answers to from their beauty products - from AI to bio-engineering.

Beautyworld Saudi Arabia Image

Riyadh, Saudi Arabia: The latest trends in skincare and beauty products in the GCC were explored by a panel of international industry experts on day two of the Next in Beauty Conference at the 4th edition of the Kingdom’s largest international trade fair for the beauty and wellness industry.  Beautyworld Saudi Arabia 2024 is being held at the Riyadh International Convention and Exhibition Centre (RICEC) until February 13th, featuring the conference debut as part of the exhibition for the whole three days.

Daphne Lamberts, Founder at Alam Health & Beauty was joined by Dina Sidanai, Founder of ilik Health, Manal Al-Abyadh of Coty and Fatmah Abdullah S. Al Maddah CEO of Labothecaire Co for the first panel discussion and were clear on the wants and needs of the modern beauty consumer.

“Science backed or science packed? - is the question - said Sidani. “Customisation is key - transparency is crucial for ingredients and formulations and to break into international markets – you’d better be using indigenous ingredients and really know your new audience” she continued.

Manal Al-Abyadh explained, “Women's bags are smaller - products must be multi use and multipurpose and they must work. There is no hiding from the customer education piece now. Brands must arm the consumers with all they need to know”

Fatmah Abdullah S. Al Maddah agreed that there cannot be ‘one size fits all’ - “legacy brands should be scared of upcoming newer brands who understand their consumers better and do not rely on old formulations or marketing. Customisation and even nationalisation is imperative for success” she finished.

Beautyworld Saudi Arabia Image

Milla Kirk, CEO, Mine in Beauty is exhibiting at Beautyworld Saudi Arabia for the first time after scooping the ‘Best Product’ award at Beautyworld Middle East in 2023, for the ‘Mine Elipse’ facial massager. Her conference presentation Beyond Chronology: reversing the ageing process cemented the popular influence in 2024 of addressing the challenges of not just looking younger, but feeling better, something even Gen Z and Millennial consumers are searching for with their beauty regimens. Kirk believes that both women and men should feel confident in the ageing process and that you are never too young to try and combat the ageing process from your skin, but it’s possible to do this naturally, rather than via surgery or toxins. “My products are ideal from the age of 25 plus, which seems young, but it’s truly about the longer-term focus for true results” said Kirk.

A natural and nutritional approach to ‘wellness from within’ comes from emerging UK brand, Feel, exhibiting in Saudi Arabia for the first time with the world’s first vegan collagen supplements. Boriss Hodakels, Director of Feel Holdings has seen a lot of interest in his category at the exhibition. “Emerging beauty - from within’ as a category is growing internationally. We find that people want to look at good skin, hair and nails from a cellular level, as nutrition too, which is definitely a commitment to a routine rather than a quick fix. AI plays a huge part in creating the Feel collagen products, and bio-engineering ingredients makes them technically more effective and an excellent natural solution especially for menopausal symptoms and hair loss” he said.

The global anti-aging market size reached US$ 71.6 Billion in 2023 according to the latest research from Imarc Group. Daphne Lambert believes in the term ‘Reverse Ageing’ as a trend versus ‘anti’. “Today, we are less trying to fight it as it has happened and more into preventing the effects of age on our skin in the first place. This applies to both men and women, and reverse ageing routines are starting earlier than ever for consumers.”

Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka). Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.

For more information or to register as a visitor at Beautyworld Saudi Arabia 2024 please visit: