Saudi Arabia’s mega beauty event is back!

Save the date: 21 – 23 April, 2025 

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Bringing Global Brands to KSA, Beautyworld Saudi Arabia Returns for 4th Edition: 11-13 February 2024

27 Dec 2023

●       Saudi Arabia’s largest international trade fair for the beauty and wellness industry begins on 11th February – 13th February 2024 at Riyadh International Convention and Exhibition Centre (RICEC).

●       The Middle East is driving growth across the beauty market with the MEA beauty and personal care market projected to reach $47 billion by 2027 - McKinsey & Co.

●       Over 340% increase in exhibitors across all sectors since 2022.

●       The very first Next in Beauty Conference in KSA will be held as part of the exhibition.

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Riyadh, Saudi Arabia: Beautyworld Saudi Arabia, the Kingdom’s only dedicated exhibition for beauty, fragrance, hair and wellbeing, returns for 2024 between 11-13 February 2024 at Riyadh International Convention and Exhibition Centre (RICEC) With a diverse showcase of products and solutions that represent the entire beauty industry,  Beautyworld Saudi Arabia is where the biggest brands and brightest minds in the business come together for an inspirational three days of networking, sourcing and growth.

The 4th edition of Beautyworld Saudi Arabia sees an over 340% growth in exhibitors since the last iteration in 2022 due to unprecedented demand. Over 260 exhibitors are confirmed for 2024 and over 35 participating countries that will be utilising 4 halls of RICEC space, 400% bigger than previous shows.

The Saudi Arabia cosmetics and personal care market was worth USD 3.7 billion in 2020 and is further projected to reach USD 7.6 billion by 2027, at a CAGR of 10.9% during 2021-2027 (forecast period) according to a BlueWave Consulting report.

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“The obvious global market demand and the success of the 3rd edition of Beautyworld Saudi Arabia in 2022 where we attracted more than 5000 visitors have led to the need for the increase in space for the 2024 show," said Ali Akbar, Show Director at organisers Messe Frankfurt Middle East. “Having secured the entire Riyadh Convention & Exhibition Centre for February means that this increase in size has given the opportunity to boost the widest number of beauty and wellness exhibiting companies to the KSA market in the event's history, maximising the value proposition for all.”

The exhibition will feature five key dedicated industry segments, Fragrance; Hair, Nails & Salon Supplies; Cosmetics & Skincare; and Supply Chain & Services as well Personal Care & Hygiene.

The Beauty LIVE stage will feature demonstrations of beauty styles and techniques ranging from skin care, beauty tech, barber battles and live makeup and hair styling demonstrations. 

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For the first time, Beautyworld Saudi Arabia will include the Next in Beauty Conference that will host 21 sessions over 3 days with topics including Halal beauty production, new technology for skin care, the latest market trends and regulatory instructions for the regional market.

With 83 exhibitors confirmed from the GCC, 30 are KSA participants including Shurfan Modern Factory, Dar Al Amirat, Al Khuzama Medical and Creating Scents returning to the exhibition, and 20 new participants across sectors. Confirmed country pavilions include those from France, Turkiye, China, Hong Kong and Korea.

Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beautyworld Japan West, and Beautyworld Japan Fukuoka).

For more information or to register as a visitor at Beautyworld Saudi Arabia 2024 please visit: