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Messe Frankfurt Middle East partners with 1st Arabia to bring Beautyworld Saudi Arabia 2024

31 May 2023

Beauty Market in Saudi Arabia Booms as Expertise and Experience Unite: Messe Frankfurt Middle East and 1st Arabia Partnership to Increase Opportunities

Beautyworld Saudi Arabia Image

Riyadh: Messe Frankfurt Middle East (MFME) and 1st Arabia have announced their partnership to bring the upcoming edition of Beautyworld Saudi Arabia to the Kingdom. The fourth and largest edition of Beautyworld in Saudi Arabia will take place from 11-13 February 2024, offering customers the highest standards of quality and service in line with MFME's global brand.

"We are thrilled to be partnering with MFME and licensing such a great brand as Beautyworld Saudi Arabia. Our experience in event management combined with the global and beauty industry expertise of MFME is the perfect recipe for success, and we look forward to delivering an exceptional event in Saudi Arabia," said Bilal Barmawi, CEO of 1st Arabia.

As the eighteenth largest economy in the world, and the largest GDP in the gulf region, the Beauty and Personal Care market in Saudi Arabia is expected to reach US$7.6 billion by 2027, at a CAGR of 10.9% making it an ideal time to capitalise on the exponential growth opportunity in the region.

For the first time, Beautyworld Saudi Arabia 2024 will involve an expansion to utilize the full venue at Riyadh International Convention and Exhibition Center (RICEC), doubling in size and bringing the widest number of exhibiting companies to the KSA market in the event’s history.

"Messe Frankfurt Middle East is committed to the continued development and investment of the Beautyworld brand in Saudi Arabia and so it has been important to ensure we collaborate with the best local organisers. This new partnership with 1st Arabia will ensure we are able to successfully deliver our vision for an exciting new evolution of Beautyworld in the Kingdom" said Flyn Roberts, Portfolio Director at Beautyworld Saudi Arabia.

"The beauty market in Saudi Arabia is set to experience exponential growth in the coming years making it the ideal destination for both local and international players in the industry to connect and grow together. The relaunch of Beautyworld in the kingdom will include not only a larger floorplan, but also providing more engaging content and experiences for both exhibitors and visitors alike, and in the prime season to help kick off the year" said Show Director, Ali Akbar.

The strategic partnership between MFME and 1st Arabia is in place already and set to continue into 2024. Don't miss out on the opportunity to attend the largest beauty exhibition in Saudi Arabia and capitalize on one of the world's most promising regional markets.

Saudi Arabia is one of six Beautyworld events globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Tokyo, Nagoya, Osaka and Fukuoka).

For more information or to find out how to be part of Beautyworld Saudi Arabia 2024 please visit: