All day gentle cleansing baby wipes are specially formulated to mildly cleanse and moisturize your baby's delicate skin. Aloe vera, a natural skin soother, helps keep your baby's skin fresh and moisturized. Vitamin-E, known for its conditioning property, leaves your baby's skin soft and supple. All day's range of baby products are mild, and maintains the health, well-being, and fragile balance of your baby’s delicate and sensitive skin.