Luminosity is the keyword that describes the concept of the incredible and exclusive IMPACT MASK GOLD!

The launch of Prime Pro Extreme products hits the market one more time!

The line was developed with the latest technology that offers an incredible hydrolipidic fulfillment to the hair. It delivers a luminous, radiant shine and healthy hair.

Formulated with microparticles of Colloidal Gold increases the luminosity of the hair, which enhances the color leaving it super shiny and vibrant from the first application. The web effect provides better application due to the mask's consistency providing better absorption of each ingredient to the hair.

There are five exclusively ingredients that work in synergy with one and other to provide antioxidant, anti-aging, sun protection to the hair and repairs, ensuring intense shiny and long-lasting results.

Prime has great pleasure in sharing the novelties of our Profit of Color line of bleaching powders.
With the launch of Luminum Blond Multi-technique white bleach powder that brighten up to 9 shades, our Platinum Blond has been redesigned with new key ingredients and now bleaches up to 10 shades.

We innovate, with the highest combination of technology brought from Germany. The process of intensification of persulfates components present in the bleaching powder with the function of generating a more intense and uniform opening at the time of the bleaching process.

Combined with selected protection ingredients of SEDCOLL and TILIA CORTADA technology, it guarantees the result of healthy blonde hair.

With the new formula FORCE-PLASTIA, the BIO TANIX EXTREME line smoothens even the most rebellious hair, reduces volume, and eliminates frizz in just one application without yellowing and without losing the tone of the previously colored hair.

The new formula contains essential ingredients for a complete restoration of the smoothing process and for total nutritional safety of the strands. Say goodbye to aggressive and preserving chemicals. With BIO TANIX EXTREME the hair gains a more natural look, intense shine, stays healthy and free of daily aggressions.

The Bio Tanix Home Care Line was specially developed to prolong the smooth effect administered in the salon and treat hair abused by chemicals. It gives shine, helps discipline, and promotes frizz free hair.

The Thermal Professional Line was developed to treat unruly, rebellious, bulky, and frizzy hair, with cuticles weakened by chemical services and natural wear or aging prematurely by lack of essential nutrients.

Proposes solutions to discipline hair and offers maximum volume control. With 100% smoothing results, it also offers thermal protection.
A fusion of reconstructive assets makes hair more resilient by internal regeneration in the hair cortex. The result is visibly regenerated hair, totally disciplined, shiny, soft, silky, and frizz free.

Thermal Home Care Line was developed to increase the longevity of the professional service administered at the salon, protecting hair against the daily physical and chemical aggressions. It is suitable for chemically treated hair. Thermal Home Care Line protects, restores, gives silkiness and intense shine, leaving hair smooth.

PRIME's research and development team has designed the Impact Mask with web effect, which has a function of facilitating the distribution and absorption of product, reconstructing damaged and dry hair, replacing lost mass in porous hair and providing intense shine leaving hair healthy and soft.

The technology relies on Sunflower Oil, rich in vitamins A, B and C. In addition, it contains several minerals like iron, potassium, and calcium, a powerful cuticle revitalizer that helps maintain moisture within the hair.

Shea Butter, a high quality key ingredient, strengthens hair fibers, protects against chemical damage and against solar radiation.

And Marine Algae, found in the deep Pacific waters, promotes the lipid replacement process and is rich in amino acids, proteins, minerals and trace elements to promote complete reconstruction.

The Hydra Line with high moisturizing content was developed to promote moisture balance, replace lost proteins, nourish, and protect hair.

With Sericin, Panthenol, Ceramides and Silk Protein, it disciplines and restores dry hair, reduces porosity, revitalize and restores shine and softness. It is ideal for dehydrated, dry, and brittle hair making it a great choice of post-coloring and post-chemical services.

The Hydra Home Care line is formulated with Seriseal, Panthenol, Ceramides and Silk Protein; all active ingredients that maintain healthy, hydrated, and protected hair with natural balance.

With nourishing properties, Maximus restores, moisturizes, and repairs the hair fibers. The Maximus Control line strengthens hair and provides absolute control of volume and frizz.

Enriched with innovative and effective technologies such as: Açaí and Bamboo, promoting healthy, resilient, disciplined hair with intense shine.

The Maximus Home Care Line was specially developed for the
maintenance of bulky, unruly, and frizzy hair. Nourishes, strengthens, and creates a natural look.

Prime Pro Extreme: innovates once again and expands its possibilities to create a universe full of colors and effects in the beauty industry.

Prime developed an exclusive Premium Color on its portfolio called Profit Of Color® that introduces two different versions of hair color:
Permanent and Demi-Permanent Color.

With Italian technology, noble ingredients, and Chroma Fusion dyes, we achieved exclusive natural results with vibrant and intense shades of color and unique coverage as longer-lasting results.
Each ingredient has been thoroughly researched to deliver a unique experience during the coloring process, without unwanted tones, due to the self-adjusting tones system.

Among all of the components used in its formulation, three of them were exclusively blended to develop the innovative Force Field Technology®, which works by synergy as a true hair fiber protective shield that guarantees vibrant colors such as durability.

Prime, always innovating the beauty market, is launching the bi-phase re-conditioner with 15 multi-benefits, suitable for all types of hair. The formula was developed with the highest quality key ingredients.

This blend of assets allows for 15 magic multi-benefits from the first application.

ANTI-FRIZZ ACTION
Realigning hair to keep it straight and disciplined longer.
ANTI-AGING
Anti-aging effect on hair.
MAXIMUM THERMAL PROTECTION
Extreme action of protection against heat from blow-dryers and flat-irons.
SEALING OF PORUS HAIR
Allows hair to stay straight for longer duration.
EXTREME SHINE
Intense shine even on the dullest hair.

And much more.

Luminosity is the keyword that describes the concept of the incredible and exclusive IMPACT MASK GOLD!

The launch of Prime Pro Extreme products hits the market one more time!

The line was developed with the latest technology that offers an incredible hydrolipidic fulfillment to the hair. It delivers a luminous, radiant shine and healthy hair.

Formulated with microparticles of Colloidal Gold increases the luminosity of the hair, which enhances the color leaving it super shiny and vibrant from the first application. The web effect provides better application due to the mask's consistency providing better absorption of each ingredient to the hair.

There are five exclusively ingredients that work in synergy with one and other to provide antioxidant, anti-aging, sun protection to the hair and repairs, ensuring intense shiny and long-lasting results.

Prime has great pleasure in sharing the novelties of our Profit of Color line of bleaching powders.
With the launch of Luminum Blond Multi-technique white bleach powder that brighten up to 9 shades, our Platinum Blond has been redesigned with new key ingredients and now bleaches up to 10 shades.

We innovate, with the highest combination of technology brought from Germany. The process of intensification of persulfates components present in the bleaching powder with the function of generating a more intense and uniform opening at the time of the bleaching process.

Combined with selected protection ingredients of SEDCOLL and TILIA CORTADA technology, it guarantees the result of healthy blonde hair.

With the new formula FORCE-PLASTIA, the BIO TANIX EXTREME line smoothens even the most rebellious hair, reduces volume, and eliminates frizz in just one application without yellowing and without losing the tone of the previously colored hair.

The new formula contains essential ingredients for a complete restoration of the smoothing process and for total nutritional safety of the strands. Say goodbye to aggressive and preserving chemicals. With BIO TANIX EXTREME the hair gains a more natural look, intense shine, stays healthy and free of daily aggressions.

The Bio Tanix Home Care Line was specially developed to prolong the smooth effect administered in the salon and treat hair abused by chemicals. It gives shine, helps discipline, and promotes frizz free hair.