Experience a unique ‘plumping effect’ and intensive care – available in transparent and 4 fancy colours! The active ingerdient benzyl nicotinate, which is related to vitamin B3, has a blood vessel-widening effect. After application, the lips receive more blood flow and actually increase in volume, appearing fuller. The Lip Plumper also contains valuable extracts from the plant purslane (also known as ‘kiss-me-quick’). It is rich in vitamin C, but also contains vitamins A, B and E, as well as the minerals and trace elements magnesium, calcium, potassium, iron and zinc.