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2025 Exhibitor List

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Lavendria AB

About us

Nurme Cosmetics: Natural Beauty Redefined

For 15 years, Nurme Cosmetics has been more than a brand—it has been a covenant with nature.

Rooted in the pristine wilderness of Estonia’s untouched meadows, we have pioneered a new standard for authentic natural beauty: formulations that are 100% plant-derived, ethically sustainable, and uncompromisingly effective. This is not skincare; this is skin alchemy.

Our award-winning range—spanning skincare, haircare, and body care—is a testament to nature’s intelligence. Every product is crafted to harmonize with even the most sensitive skin, blending centuries-old Baltic botanical wisdom with cutting-edge science. Transformative results that speak for themselves, validated by 15 international honors, including the Global Green Beauty Award and Natural & Organic Awards Europe.

But Nurme’s legacy extends beyond efficacy. Long before sustainability became a global mandate, we championed zero-waste innovation—biodegradable packaging, carbon-neutral processes, and a reverence for Earth’s finite resources. We prove that luxury need not cost the planet its future.

Today, as we unveil our exclusive MENA debut, we invite you to redefine beauty alongside us. Here, Estonian purity meets global ambition. Here, nature’s raw power is refined into rituals that nourish both body and soul.

Nurme Cosmetics: Where authenticity is timeless, and beauty is finally as nature intended.

Nurme Cosmetics: Natürliche Schönheit neu definiert

Seit 15 Jahren steht Nurme Cosmetics nicht nur für eine Marke – sondern für ein Versprechen an die Natur. Verwurzelt in der unberührten Wildnis estnischer Wiesen, haben wir einen neuen Standard für authentisch natürliche Schönheit geschaffen: 100 % pflanzenbasierte, ethisch nachhaltige und kompromisslos wirksame Rezepturen. Dies ist keine Hautpflege – dies ist Hautalchemie.

Unsere preisgekrönten Produkte – von Skincare über Haircare bis Body Care – zeugen von der Intelligenz der Natur. Jedes Produkt vereint jahrhundertealtes botanisches Wissen des Baltikums mit modernster Wissenschaft, um selbst sensibelste Hauttypen in Einklang zu bringen. Die Ergebnisse? Transformativ und durch 15 internationale Auszeichnungen bestätigt, darunter der Global Green Beauty Award und die Natural & Organic Awards Europe.

Doch Nurme steht für mehr als Effizienz. Lange bevor Nachhaltigkeit zum globalen Ziel wurde, setzten wir auf Zero-Waste-Innovationen: biologisch abbaubare Verpackungen, klimaneutrale Prozesse und einen respektvollen Umgang mit den begrenzten Ressourcen unserer Erde. Wir beweisen: Luxus muss nicht auf Kosten des Planeten gehen.

Heute, anlässlich unserer exklusiven Markteinführung im MENA-Raum, laden wir Sie ein, Schönheit gemeinsam neu zu definieren. Hier trifft estnische Reinheit auf globale Ambitionen. Hier wird die rohe Kraft der Natur zu Ritualen veredelt, die Körper und Seele nähren.

Nurme Cosmetics: Wo Authentizität zeitlos ist – und Schönheit endlich so, wie die Natur sie gedacht hat.

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Nurme Cosmetics

Nurme Cosmetics: A Legacy of Natural Excellence Step into the world of Nurme Cosmetics, where nature, craftsmanship, and sustainability come together to redefine beauty. Founded over 15 years ago in Estonia, Nurme has grown from a family-run venture into one of Europe’s most trusted names in natural cosmetics, celebrated for its commitment to purity, innovation, and eco-conscious values. A Wide Range for Every Need Our extensive collection is crafted with care to meet the needs of all skin types, from invigorating lemongrass shampoos and soothing chamomile body lotions to indulgent zero-waste soaps and rejuvenating aromatherapy essentials. Every product is made using 100% natural ingredients, ensuring gentle yet effective care for the entire family – including babies and sensitive skin. Sustainability at Our Core At Nurme, we believe beauty should never come at the expense of the planet. That’s why all our products feature biodegradable formulas and recyclable packaging, with many items proudly designed as zero-waste solutions. Our dedication to environmental responsibility has earned us recognition from globally respected organizations, cementing Nurme as a leader in sustainable beauty. Award-Winning Excellence Over the years, Nurme’s achievements have been celebrated with 15 prestigious awards, including: Global Green Beauty Awards Beauty Shortlist Baby Awards Natural & Organic Awards Europe These accolades highlight our commitment to creating exceptional products that deliver on performance, sustainability, and innovation. Exclusive to the MENA Region For the first time, Nurme brings its celebrated legacy to the MENA region. We are excited to introduce our award-winning products at the Riyadh Beauty Exhibition and invite you to experience the spirit of Estonia’s meadows through our creations. Visit Us Discover the magic of Nurme at Stand 1F19. Let us transform your beauty rituals with the power of nature, offering solutions that care for your skin, your senses, and the planet.