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2025 Exhibitor List

Deluxe Beauty Co., Ltd

About us

Deluxe Beauty is a fast-growing global beauty brand dedicated to providing personalized beauty routines that reflect the individuality of every customer. With a strong focus on innovation, trend sensitivity, and emotional connection, Deluxe Beauty delivers stylish and functional products that resonate with beauty lovers around the world.

Deluxe Beauty stands out with its iconic packaging design, affordable mid-range pricing, and trend-driven innovations. As the beauty market evolves, Deluxe Beauty aims to be a smart and stylish choice for global consumers seeking high-quality, K-beauty-inspired products that combine function with fun.

With a growing international presence, Deluxe Beauty is on its way to becoming a globally recognized and beloved beauty brand.

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From the early stages of product development, Deluxe Beauty has strategically focused on overseas markets, especially Southeast Asia, by selecting colors and product features tailored to regional preferences. As global demand rises for luxury-inspired K-beauty lip care, Deluxe Beauty is gaining attention as a leading export brand, with strong potential for international growth. In 2025, Deluxe Beauty plans to expand beyond lip care to become a comprehensive color cosmetics brand, introducing over 30 product categories and more than 100 SKUs, including lip tints, cushions, eyeliners, and more.