beautyLIVE captures the spirit of Beautyworld Saudi Arabia with style and panache. This interactive theatre puts you right in the midst of the latest new developments in the industry.
Key features include education, live demonstrations and expert talks over three unmissable days. For beauty professionals, this showcase is an invaluable source of inspiration and a chance to witness first-hand the latest techniques and trends that will shape the industry.
2025 Agenda - Coming soon!
2024 Live Demo Line-Up
2024 beautyLIVE Program
Day 1 - 11 February 2024
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| 14:30 - 15:00 andmetics Professional - Brow waxing & tinting andmetics professional is a beauty company from Austria, producing a full range of brows & lashes products for experts like hairdressers & cosmetic salons. Our customers find everything for their . In our live session we will show you how fast & easy it is, to get perfect brows with andmetics professional BROW WAXING & TINTING products. Presenter: Margot Helm, andmetics GmbH |
| 15:00 - 15:50 Addoony by Day: Your Go-To Daytime Look Addoony Cosmetics is a vegan Qatari luxury makeup brand made in Italy. As part of the Addoony Beauty brand, it is well recognized locally and regionally by makeup lovers, makeup artists, and many social media influencers for its high quality products. This Addoony tutorial focuses on achieving a flawless dewy base using our brushes, iconic beauty blender & lightweight BB Cream, guiding you through the steps to create a luminous complexion. Our emphasis will be on selecting the right base products to enhance your natural beauty, coupled with neutral shades and the finishing touch of our Lip Tint. What to expect? A signature & effortlessly chic daytime look that lasts all day. Presenter: Addoony Beauty |
| 16:30 - 17:15 Advanced Bio-Stimulated Collagen Revival: The Premium Laser-TECAR & Transdermal Vehiculation Treatment Indulge in the ultimate skincare experience with our "Advanced Bio-Stimulated Collagen Revival" treatment, featuring the cutting-edge Laser-TECAR and Transdermal Vehiculation technologies. This premium regimen is meticulously designed to rejuvenate and revitalize your skin, delivering remarkable results. Collagen, the natural protein responsible for skin's structure and firmness, tends to diminish with age, leading to wrinkles and loss of elasticity. Our expertly crafted treatment is your solution to combat these signs of aging effectively. Presenter: Derma Wellness |
| 17:15 - 18:15 WAHL Barber Battle WAHL Barber battle is a live battle between 2 barbers competing against each other by showcasing live demo of haircut and styling using WAHL Products. This event provides a unique platform to demonstrate the creativity, technique, and passion for grooming. It's a chance to shine among peers in the barbering community. Presenter: WAHL |
| 18:45 - 19:45 Lash lifiting & Brow laminition plus tint This show will be hosted by a talented trainer, featuring a live demonstration of lash lifting, brow lamination, and tint for lashes and eyebrows – all within just 30 minutes! Join us for the live stage event; who knows, you might be the next Trainer! Secure your seats to witness how we efficiently serve 4 clients simultaneously using cutting-edge products and techniques. You might even have the opportunity to be a model and experience firsthand the magic of expert touches. Presenter: Alexandra Al Khoury, KOE |
| 20:00 - 21:00 Master class of permanent makeup This is an innovation! Lip blush is a top coming beauty salon treatment. Semi permanent make up, designed to improve lip color, shape and symmetry while creating the appearance of fuller lips, lasting up to 2 years. Presenter: Anastasia Tkachenko, SHEBEAUTY.ARABIA |
Day 2 - 12 February 2024
| Sessions |
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| 14:30 - 15:00 andmetics Professional - Brow waxing & tinting andmetics professional is a beauty company from Austria, producing a full range of brows & lashes products for experts like hairdressers & cosmetic salons. Our customers find everything for their full brows & lashes service: shaping, tinting, lifting & styling products. In our live session we will show you how fast & easy it is, to get perfect brows with andmetics professional Brow waxing & tinting products. Presenter: Margot Helm, andmetics GmbH |
| 15:00 - 15:50 Mastering the Art of skin Rejuvenation: DNA-stem Cells, Non-invasive plasma and luxurious skincare products Get ready for an exciting journey into the world of beauty therapy with VIBA Acaemy! We're proudly accredited by top-tier international qualifications like CIDESCO from Switzerland, and CIBTAC and IMA from the UK. Our diverse offerings span from cosmetology and makeup to beauty therapy, massage, and spa management. Join us for an exciting live expert skincare demonstrations. We'll unveil the secrets to achieving radiant skin, showcase luxurious treatments, and offer insights into skincare techniques and products. We will also explore the power of advanced technology through non-invasive devices. Brace yourself for immediate skin transformations from the very first session! Presenter: Caroline Albert, Valmy International Beauty Academy Carole Yousif, Valmy International Beauty Academy |
| 16:20 - 17:30 Natural elegance BB Glow Treatment: Illuminating radiance and hydration BB Glow" treatment stands at the forefront of innovation in the realm of aesthetic enhancements, dedicated to the enhancement of facial skin. With a commitment to delivering a uniform, luminous, and deeply hydrated complexion, this treatment serves as a formidable solution for concealing facial imperfections. Presenter: Jurgita, Derma wellness |
| 17:30 - 18:15 Eyebrow Shading by SHEBEAUTY.ARABIA The brand that will change a makeup routine. Reach your beauty goals with enhancing formulas that really work. Our brand made for all. Presenter: Anastasia Tkachenko, SHEBEAUTY.ARABIA |
| 18:45 - 19:45 WAHL Barber Battle WAHL Barber battle is a live battle between 2 barbers competing against each other by showcasing live demo of haircut and styling using WAHL Products. This event provides a unique platform to demonstrate the creativity, technique, and passion for grooming. It's a chance to shine among peers in the barbering community. Speaker: WAHL |
| 20:00 - 21:00 Lash lifiting & Brow laminition plus tint This show will be hosted by a talented trainer, featuring a live demonstration of lash lifting, brow lamination, and tint for lashes and eyebrows – all within just 30 minutes! Join us for the live stage event; who knows, you might be the next Trainer! Secure your seats to witness how we efficiently serve 4 clients simultaneously using cutting-edge products and techniques. You might even have the opportunity to be a model and experience firsthand the magic of expert touches. Presenter: Alexandra Al Khoury, Kingdom of Eyes |
Day 3 - 13 February 2024
| Sessions |
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| 14:30 - 15:00 Nail Artistry: A Journey to Designs and Stunning Creations The nail art course aims to provide participants with the knowledge and skills necessary to design and implement innovative nail decorations and attractive. It also aims to provide nail decoration services, whether for personal use or as part of Beautification services. Presenter: Amani Al-Ghamdi, Technical College for Girls in Riyadh |
| 15:00 - 15:50 Advanced Bio-Stimulated Micro needling Revival the Ultimate Laser-TECAR & Transdermal Vehiculation Treatment Advanced Bio-Stimulated Micro needling Revival Treatment redefines your skincare journey. This sophisticated, minimally invasive cosmetic procedure harnesses the precision of a demography to create tiny microlesions on the skin's surface, setting in motion a remarkable transformation. As these microlesions heal, they trigger your skin's innate healing mechanisms, stimulating the production of collagen and elastin—two pivotal proteins essential for skin's structure and elasticity. The outcome is nothing short of extraordinary—a complexion that radiates with youthfulness, health, and vitality. Presenter: Jurgita, Derma wellness |
| 16:30 - 17:15 andmetics Professional - Brow waxing & tinting andmetics professional is a beauty company from Austria, producing a full range of brows & lashes products for experts like hairdressers & cosmetic salons. Our customers find everything for their full brows & lashes service: shaping, tinting, lifting & styling products. In our live session we will show you how fast & easy it is, to get perfect brows with andmetics professional BROW WAXING & TINTING products. Presenter: Mag. Margot Helm, andmetics GmbH |
| 17:15 - 18:15 WAHL Barber training The brand that will change a makeup routine. Reach your beauty goals with enhancing formulas that really work. Our brand made for all. Presenter: WAHL |
| 18:30 - 19:45 Hyperpigmentation - Innovative solutions for whitening and Acne-Free skin Get ready for an exciting journey into the world of beauty therapy with VIBA Academy! We're proudly accredited by top-tier international qualifications like CIDESCO from Switzerland, and CIBTAC and IMA from the UK. Our diverse offerings span from cosmetology and makeup to beauty therapy, massage, and spa management. Join us for an exciting live expert skincare demonstrations. We'll unveil the secrets to achieving radiant skin, showcase luxurious treatments, and offer insights into skincare techniques and products. We will also explore the power of advanced technology through non-invasive devices. Brace yourself for immediate skin transformations from the very first session! Presenters: Caroline Albert, Valmy International Beauty Academy Carole Yousif, Valmy International Beauty Academy |
| 18:45 - 19:45 WAHL Barber Battle As the hair industry changes, barbers and stylists need to adapt with it. WAHL training offers the most up-to-date techniques in barbering, which will keep you ahead of the curve. This training is developed with professionals in mind and is a methodical approach to each haircut given. WAHL training is facilitated by the most qualified barbers who are WAHL Educators. They not only provide training for different hairstyles but also guide on using various WHAL products to get the haircut or styling perfectly. Presenter: |
| 20:00 - 21:00 Addoony by Night: Effortless Night Glam Addoony Cosmetics is a vegan Qatari luxury makeup brand made in Italy. As part of the Addoony Beauty brand, it is well recognized locally and regionally by makeup lovers, makeup artists, and many social media influencers for its high quality products. Our night glam tutorial is designed to help you achieve a look with a touch of shimmer. We will guide you through creating bold eyes with emphasis on higher coverage for a flawless finish that withstands the night. Using our brushes, iconic beauty blender, eyeshadow palette & full coverage foundation, guiding you through the process step by step. What to expect? High coverage, bold eyes, and shimmer. Presenter: Addoony Beauty |
2024 Participating Brands
