Saudi Arabia’s mega beauty event is back!
In a dazzling showcase of the flourishing beauty and wellness landscape in the Middle East, the 5th edition of Beautyworld Saudi Arabia emerged triumphant as the largest and most impactful edition in the region.
Breaking all records, the show welcomed an unprecedented 288% increase in visitors that met and networked with 350+ exhibitors from 35+ countries on all three days of the show. The event took over the Riyadh International Convention & Exhibition Centre (RICEC) as the most important gathering for beauty professionals in Saudi Arabia.
Beautyworld Saudi Arabia returns to RICEC from 21 – 23 April 2025.
Why Saudi Arabia
Why The Middle East Matters Now
What you missed at the show
340+ exhibitors and 35+ countries. All in one place.
Experience high-level features and unlock new growth opportunities
Beautyworld worldwide
For more than 25 years, Messe Frankfurt has been holding international trade fairs under the Beautyworld brand and providing the beauty industry with a platform for the exchange of information about the cosmetic, wellness and spa sectors.